Consumer Authentication

The standard of product counterfeiting is so high today, even anti-counterfeit professionals are having trouble determining the difference between genuine and counterfeit products, then what chance do consumers have in being deceived into unknowingly buying counterfeited products ?

Can you spot the Counterfeit?

Here both these packages seem identical, how to tell which is real ?

verpackung

The 1-TAG premise is simple. To protect brand owners & their consumers against the risk of deceptive counterfeiting, we need to put the best technology into the hands of the people who care the most: Consumers.

The Power To See What's Real

Introducing 1-TAG - the revolutionary new measure for product verification and authentication. Developed by Heidelberger Druckmaschinen AG, 1-TAG utilizes state-of-art technology to provide the most secure protection against counterfeit products. With the help of 1-TAG, consumers now have the power to verify every single product at any point-of-sale, anywhere around the world.

Consumer Authentication Step By Step

	1. Touch Ensure there are copper wires embedded in the security tag

	2. Scan Launch the 1-TAG app on your smart phone and point phone camera at the security tag

ORIGINAL

COUNTERFEIT

Product information is displayed exactly as brand owners desire, with distinct design, logo, typeface and colours.

Brand Owner can also define what item specific information are displayed during product verification.

A warning is displayed.
Consumers are warned of illegitimate product and would unlikely buy a suspected counterfeit.

The 1-TAG Advantage

BRAND OWNERS

Empower the ultimate stakeholders
Build awareness and increase sales
Huge enforcement team of loyal customers
Biggest deterrent to counterfeit criminals
Prevent production overruns and parallel markets
Easy implementation without costly infrastructure
Outstanding in five critical areas of product security
- Security of the technology
- Scalability of the solution
- Total cost of deployment and system support
- Market application and adoption
- Highest possible R.O.I.

The 1-TAG
Advantage

CONSUMERS

Protect themselves from counterfeits
Verify and authenticate products anytime, anywhere
Increased confidence in their brand purchase
Receive item-specific product information
Existing smartphone is the only tool needed
Free of charge downloadable mobile application
Quick and simple to use
No need for cellular network connection
Join brand owners in the fight against counterfeiting

For More Information

Enquire about 1-TAG at:
info@1-tag.com